As the world moves into recovery, the events industry continues to look forward at the future of meetings as events evolve to a mix of in-person and virtual. Hybrid meetings are going to be more popular than ever and there are many benefits to come out of this shift, according to Jonathan Strauss, Presidents of Strauss event & association management based in Winnipeg.
A key one that his team is working with is the continued engagement of new audiences. This includes participants that they couldn’t reach before due to accessibility, cost or geographic barriers. He works closely with clients to walk through a suite of virtual options to fit budget and event goals.
“Some people think of a hybrid event as something where you livestream everything that happens from a podium, and while that is an option, it’s maybe not the best option for all groups. Livestreaming comes with a higher cost than recording for later broadcast. Something else to consider—there is an opportunity for additional monetization if you record some things for rebroadcast,” said Strauss.
Winnipeg’s hybrid meeting assets & activities
One of the country’s leading AV providers, Encore Canada created a virtual presentation stage at RBC Convention Centre Winnipeg specifically designed for hosting hybrid or virtual events. This innovative meeting space includes a stylized backdrop, which comes complete with technical set-up that works with any online solution. MeetSAFE protocols have been put in place to ensure the safety of everyone involved and a dedicated team of experts are onsite to help optimize the event.
From start to finish, Encore’s team assists with all aspects of virtual event production from planning to production, presenter direction, stage management, execution and postproduction using leading-edge technology. Custom branding, livestreaming and connection to other locations are other options available to tailor meeting packages to meet event requirements.
When it comes to programming virtual entertainment, Winnipeg has some unique online offerings. Planners can consider adding on a 60-minute “Explore the Galleries” virtual tour of the spectacular Canadian Museum for Human Rights, where delegates will join a tour guide via Zoom for a live, interactive experience exploring the museum’s exhibits and powerful human rights stories. Guides carry mobile devices that capture live video as they narrate the journey, showcase architecture, and engage participants in conversation about human rights in Canada and around the world. Or schedule short, pre-recorded video tour breaks between sessions highlighting the museum’s impressive building and some of its content.
Looking to “green” your meeting with some eco-friendly content? FortWhyte Alive, a nature oasis located in the city, offers comprehensive virtual programs on topics such as water quality, waste reduction, life cycles and wilderness survival, among others. Customized topics on nature are also available by request. The sessions include introductory activities to spark interest, a live presentation facilitated by a FortWhyte interpreter and Q&A period.
For further support with hybrid event needs, Tourism Winnipeg has DES (Digital Event Strategist) certified staff on board to assist planners to achieve event success from start to finish and to bring that Winnipeg flair.
